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Marketing for restoration companies

Restoration marketing that wins the 2 a.m. call.

SEO, Google Maps, Google Ads and websites for water damage, fire, mold and storm restoration companies. Be the company homeowners and property managers call first in an emergency, rely less on lead brokers, and keep your trucks rolling with jobs you own.

  • 24/7 emergency pages and ads built for phone calls
  • Pages for water, fire, mold, storm and commercial restoration
  • Insurance claim help explained clearly
  • Your own leads, so you depend less on lead brokers
Month to month One client per trade and area Reply within 1 business day
Example · emergency calls Example
+58%

Example: more direct emergency calls in six months for a water and fire restoration company that had relied on lead brokers. Example figures, not a specific client.

01 Built for 24/7 calls
02 Insurance explained
03 Jobs tracked by source
1

Restoration company per area. We never work for your direct competitor.

24/7

Ads and call setup planned around round-the-clock emergencies

2x

Plain-English reports every month, on the 1st and the 15th

100%

Of the site, profile and accounts stay in your name

How we work, not a promise of results.

Example project · Restoration Example · not a specific client

Fewer bought leads, more of their own

Example: a water and fire restoration company bought most of its leads from brokers and shared them with competitors. We rebuilt its Google profile for emergency searches, built pages for each restoration service and core town, explained the insurance process clearly, and ran call-focused ads around the clock. Within six months, most of its jobs came from its own calls.

See example projects
+58%

Example: direct emergency calls

-40%

Example: spend on bought leads

How restoration marketing works

Fast in an emergency, trusted in a crisis.

Restoration calls come at the worst moment of someone's week. They're stressed, often on a phone in a flooded room, and they call the first company that looks fast and trustworthy. Everything we do is built around that moment.

01

Own the emergency search

Burst pipes, flooded basements and fires happen at all hours. People call from Google Maps and the top ads without comparing for long.

What we do: a Google profile built for emergency searches, call-only and call-first ads 24/7, and mobile pages with one-tap calling.

02

Explain the insurance part

Most restoration jobs involve insurance. Homeowners worry about claims, costs and who to call first.

What we do: clear pages on working with insurance, what happens in the first 24 hours and what to expect, written in plain words.

03

Own your leads

Lead brokers sell the same lead to several companies. Your own calls are cheaper over time and come to you alone.

What we do: SEO, Maps and ads that build your own lead flow, tracked so you can see when to cut back on bought leads.

What's included

Everything a restoration company needs to get found.

One team handles your Google profile, website, SEO, ads and tracking, built around emergency calls and insurance jobs.

⌖

Google Maps profile

The right restoration categories, 24/7 hours, services, photos and steady reviews.

  • Restoration categories set right
  • 24/7 hours and service area
  • Review requests after each job
✎

Service pages

A page for each type of restoration people search for.

  • Water damage and flooding
  • Fire and smoke damage
  • Mold remediation and storm damage
⚙

Commercial pages

Pages for property managers, businesses and facilities that need a fast, reliable partner.

  • Commercial restoration
  • Property manager programs
  • Large loss response
☎

24/7 call ads

Google Ads and Local Services Ads tuned for emergency calls at any hour.

  • Call-first and call-only ads
  • Local Services Ads where eligible
  • Negative keyword list
★

Insurance and trust pages

Clear answers on insurance, certifications and what happens after the call.

  • Insurance claim process
  • Certifications and training
  • First 24 hours explained
▤

Tracking and reports

Emergency calls, jobs and insurance work tracked by service, source and town.

  • 24/7 call tracking
  • Own leads vs bought leads
  • Reports on the 1st and 15th
What usually goes wrong

Why restoration companies depend on lead brokers.

These are the gaps we see most on restoration company sites and profiles.

The problem

The Google profile doesn't show 24/7 hours or emergency services, so it loses night calls.

Our fix

24/7 hours, emergency services and photos set up so the profile shows up when it matters.

The problem

One page covers water, fire, mold and storm, so none of them rank.

Our fix

A focused page for each restoration service and core town.

The problem

Ads only run during business hours, while most emergencies don't.

Our fix

Call-focused ads scheduled around the clock, with a clear plan for who answers.

The problem

Nobody compares the cost of bought leads with the company's own calls.

Our fix

Tracking that shows own leads vs bought leads, so you can shift spend with confidence.

How we measure success

Four numbers. Every month.

We track emergency calls, booked jobs and insurance work by service, source and town, and compare your own leads with bought leads. You see where each job came from and what it cost, twice a month.

☎

Calls

Tracked numbers on your site, profile and ads, with source, duration and recordings, so you can see which calls became jobs.

✉

Forms

Every quote request and booking form, tagged by the page and the search that brought it in.

⌖

Map rank per area

A grid of ranking points across your service area, so you see the towns where you win and the ones still missing.

$

Cost per lead

What you spend divided by real leads, by channel. The number that tells you where the next dollar goes.

Other home-service trades

We also work with these trades.

We only work with home service businesses, so we already know how your customers search and what makes them call.

Questions

Restoration marketing questions.

Something else on your mind? Send a message and we'll reply within one business day.

How do restoration companies get more emergency calls from Google?

Most emergency calls come from Google Maps and the top ads. A Google profile with 24/7 hours and the right services, call-focused ads around the clock and fast mobile pages for each service cover most of it.

Can we rely less on lead brokers?

Yes, over time. Your own SEO, Maps and ads build a lead flow that only comes to you. We track your own calls against bought leads so you can cut back on brokers when the numbers support it.

Should water, fire and mold have separate pages?

Yes. People search for each problem differently and want specific answers. Separate pages rank better and help each caller trust that you handle their exact problem.

How should we talk about insurance on the website?

Clearly and simply: what to do first, how you work with insurance companies and what the homeowner can expect. That answers the biggest worry people have when they call.

Do Local Services Ads work for restoration?

Often yes. Restoration is eligible in many areas, you pay per lead and the ads show at the very top. They work well alongside regular ads and Maps.

How long does restoration SEO take?

Profile and site fixes can bring more calls within weeks. New service and town pages usually take three to six months to rank well, while ads bring calls right away.

Do I own the website and accounts?

Yes. The site, Google profile, ads account and tracking are all in your name, and you keep everything if you leave.

Ready when you are

One team.
Built to rank.

We take one client per trade in each area and run it like the owner would. Tell us what you do, where, and what isn't working.

Book a strategy call 20 minutes · no slides · we'll tell you if we're a fit
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