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Air duct cleaning marketing

Air duct cleaning marketing that brings real jobs.

Air duct cleaning is a trade where cheap coupons and bait and switch offers have taught homeowners to be careful. We help honest companies stand out with a clear website, a strong Google Maps profile and ads that bring in whole-home jobs instead of price shoppers.

  • Google Maps profile set up for duct, dryer vent and HVAC cleaning
  • A website that explains your price range and process plainly
  • Google Ads that filter out the cheap coupon crowd
  • Call tracking, so you know which sources book real work
Get a free plan Call +972 52-489-3332
Month to month One client per trade and area Reply within 1 business day
Whole-home jobs booked per month Example
+27%

Six months after the rebuild

01 Map pack: top 3 in 12 of 25 grid points
02 Calls from Google profile: 30 to 44
03 Dryer vent add-ons: 9 to 16
1

Duct cleaning client per service area

1 day

Reply time, every business day

100%

Accounts and data in your name

3 mo

Start period, then month to month

How we work, not a promise of results.

Example project · Air duct cleaning Example · not a specific client

Moving a duct cleaner away from coupon calls

This is an illustrative example of how we approach an air duct cleaning company. A three-van company was getting plenty of calls, but many were from people expecting a very low coupon price. We rewrote the site to explain what a full cleaning includes and what it usually costs, added before and after photos, and changed the ads to target whole-home and new home buyer searches. Fewer calls came in, but more of them booked.

See our work
-15%

Example: fewer total calls, but less time on price shoppers

+22%

Example: more booked whole-home cleanings

How we think about it

Three ideas behind air duct cleaning marketing

Duct cleaning is easy to search for and hard to trust. Homeowners have seen the ads that promise a whole house for the price of lunch. Your marketing has to show that you are the company that does the job properly and tells the truth about the price.

01

Be honest about the price range

When your site hides the price, people assume the worst or call three companies and pick the cheapest quote. A plain range, with what changes it (number of vents, returns, the size of the system, access), saves you time on the phone and filters out people who only want the coupon. It also builds trust, because almost nobody else in the area does it.

What we do: We write a pricing section in your words with the range you choose, what is included, and what costs extra. We make sure ads and the Google profile do not promise a price you would never honor.

02

Show the work

Duct cleaning is invisible when it is done well. Photos of the equipment, the negative air machine, the brushes and the before and after inside a duct do more for you than any claim about clean air. They also help people understand why a proper job takes a few hours and costs what it does.

What we do: We build a process page and gallery from your real photos and short videos, add them to the Google profile every month, and use them on the landing pages your ads send people to.

03

Sell the reasons people actually call

People do not wake up wanting their ducts cleaned. They just bought a house, finished a remodel, had a pet or smoker in the home, noticed dust or a musty smell, or have a dryer that takes two cycles. Each of those is a separate search and a separate page.

What we do: We build pages and ad groups around these real reasons, including dryer vent cleaning, post-construction cleaning and new home move-ins, and we track which ones book the most jobs.

What's included

Everything a duct cleaning company needs to get found

You get one team for the site, the map listing, the ads and the reporting. Every account is opened in your name, so you keep it all if you ever leave.

⚑

Google Maps profile

Most local duct cleaning calls start in the map pack. We set the right categories, list each service with a plain description, set your true service area, and post photos and updates every month so the profile looks active and real.

  • Categories and services set up correctly
  • Monthly photos and posts
  • Review request flow after each job
▢

Website built for trust

A fast site with pages for duct cleaning, dryer vents, HVAC unit cleaning and any add-ons you offer. Each page explains the process, what is included and what affects the price, with a call button at the top and a short form for after-hours bookings.

  • Service and process pages
  • Price range section you control
  • Town pages for your main areas
▲

Google Ads and LSA

Search ads aimed at people ready to book a full cleaning, plus Local Services Ads if your category qualifies. We block searches for coupons, DIY kits, rentals and jobs so you are not paying for clicks that never turn into work.

  • Whole-home and dryer vent campaigns
  • Negative keywords kept up to date
  • Budget set by month
☎

Call tracking

Every call from the site, the map profile and the ads goes through a tracking number that forwards to your office. You can see which sources bring booked jobs and which only bring people asking for the cheapest price.

  • Separate number per source
  • Call recordings if you want them
✎

Local SEO content

Short articles that answer what people search before they call: how often to clean ducts, signs your dryer vent is clogged, what to expect during a cleaning, and why some offers are so cheap. Each one links to the matching service page.

  • Two to four pieces a month, written for your area
☰

A plain monthly report

One page each month: calls, form leads, booked jobs where you track them, map grid positions and ad spend. We add a short note on what we changed and what comes next, and we can walk you through it on a call.

  • Calls and leads by source
  • 25-point map grid
  • Next month's plan
What usually goes wrong

Common problems we fix first

These are the issues we see most often on air duct cleaning websites and Google profiles. Most are quick to fix and make an immediate difference to the kind of calls you get.

The problem

The site has no prices at all, so every call starts with a long price conversation and many end there.

Our fix

We add a clear price range and what changes it, so callers already know roughly what to expect.

The problem

Ads match searches for coupons, DIY and rentals, so the budget goes to people who will never book.

Our fix

We add negative keywords and tighten the ad groups around whole-home cleaning, dryer vents and real reasons to call.

The problem

The Google profile has stock photos and few recent reviews, so it looks like every other listing.

Our fix

We replace stock images with your crew and equipment, post monthly, and start asking every happy customer for a review.

The problem

There is no way to tell which source brings booked jobs and which brings price shoppers.

Our fix

We add tracking numbers per source and a monthly report that shows calls, leads and cost side by side.

How we measure success

Four numbers. Every month.

For a duct cleaning company we watch calls, booked whole-home jobs and add-ons like dryer vents, plus map positions across your service area every month.

☎

Calls

Tracked numbers on your site, profile and ads, with source, duration and recordings, so you can see which calls became jobs.

✉

Forms

Every quote request and booking form, tagged by the page and the search that brought it in.

⌖

Map rank per area

A grid of ranking points across your service area, so you see the towns where you win and the ones still missing.

$

Cost per lead

What you spend divided by real leads, by channel. The number that tells you where the next dollar goes.

Trades we work with

Other home-service trades

We work with one company per trade in each service area. These are some of the other trades we build for.

Garage doors Locksmiths Electric gates HVAC Crawl spaces Remodeling All trades
Questions

Air duct cleaning marketing questions

Something else on your mind? Send a message and we'll reply within one business day.

How much does it cost?

It depends on your trade, how much competition there is in your area and how many services you want to promote. Duct cleaning alone in a small market needs less than duct, dryer vent and HVAC cleaning across a large metro. We look at your site, profile and market in the free check, then give you a written number. The first 3 months are a fixed start period, and after that it is month to month.

Should I show prices on my website?

In most cases a price range helps. It filters out people who only want a coupon deal and builds trust with people who have been burned before. You decide the range and what is included. We just make sure it is clear and matches what your team says on the phone.

Do you work with other duct cleaning companies near me?

No. We take one duct cleaning client per service area. If we already work with a company that covers your towns, we will tell you during the free check and will not take the project.

How long until I see more booked jobs?

Website and profile fixes can show up in a few weeks, and ads can bring calls in the first week once they are approved. Moving up on Maps in competitive areas usually takes a few months. We show you the map grid and call numbers every month so progress is easy to follow.

Can you help with dryer vent cleaning too?

Yes. Dryer vent cleaning is often a good add-on and a separate search on Google. We give it its own page and ad group so it can bring in its own calls and also lift the value of duct cleaning jobs.

Will I own the website and the accounts?

Yes. The domain, the website, the Google profile, the ads account and the tracking are set up in your name. We get access as managers. If you stop working with us, everything stays with you.

What do you need from me to start?

Access to your current website and Google profile if you have them, your services, towns and price range, some photos of your crew and equipment, and about an hour of your time in the first two weeks. After that, a few minutes a month to review the report.

Ready when you are

One team.
Built to rank.

We take one client per trade in each area and run it like the owner would. Tell us what you do, where, and what isn't working.

Book a strategy call 20 minutes · no slides · we'll tell you if we're a fit
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