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Roofing marketing and roofing SEO

Roofing marketing that brings in real roof jobs.

Homeowners look for a roofer after a storm, a leak or a bad inspection report. Our roofing marketing puts your company in front of them on Google search, Google Maps and Google Ads, and we track which calls turn into inspections and signed jobs.

  • Roofing SEO for repair, replacement and storm work in your towns
  • A Google Business Profile that wins the map pack
  • Google Ads that stop paying for clicks from outside your area
  • Every call and form tracked back to where it came from
Month to month One client per trade and area Reply within 1 business day
Roof inspection requests from Google Example
+44%

Calls and forms for inspections after six months of roofing SEO and Maps work, compared with the same months a year before.

01 Top 3 on Maps in 12 of 25 grid points
02 Roof repair page on page one in 4 towns
03 Ad clicks outside the service area cut out
1

Roofing client per area. We never work for the roofer down the road.

1 day

We reply to every message within one business day

100%

Of accounts, domains and data stay in your name

25

Point map grid we use to track your Maps rankings

How we work, not a promise of results.

Example project · Roofing Example · not a specific client

A local roofer moves from storm-season spikes to steady calls

A family roofing company got most of its work from referrals and a few busy weeks after storms. We rebuilt the site around roof repair, roof replacement and inspections, added pages for its main towns and set up a review request after every finished roof. Leads from Google became steadier through the slower months too.

See our work
+38%

Leads from Google in 9 months

2.5x

More Google reviews

How roofing marketing works

Roofing SEO is the base. Ads fill the gaps.

A roof is a big purchase, and most homeowners call two or three companies before they decide. Your marketing has to get you on that short list and make you look like the safe choice once they land on your site.

01

Rank for the jobs you want

Roofing SEO works best when every main job has its own page: roof repair, roof replacement, leak repair, storm damage, gutters, metal or flat roofs if you do them. Each page should explain the work, show your own photos, answer common questions about cost factors and timing, and make it easy to book an inspection.

What we do: We plan your pages around what homeowners in your towns search for, write them with you so they sound like your crew, and add the structured data that helps Google understand your services and service area.

02

Own the map pack in your area

When someone types "roofer near me" the three map results get most of the attention. Your Google Business Profile, your reviews and how close you are to the searcher decide who shows there. Many roofers set the profile up once and never touch it again.

What we do: We set the right categories and services, post job photos every month, build a steady flow of reviews and track your position on a 25-point map grid, so you can see which neighborhoods you win and which ones need more work.

03

Use ads where SEO is not there yet

SEO takes months to build. Google Ads and Local Services Ads can bring roofing leads this week, but they waste money fast when they show up for the wrong searches, the wrong towns or people looking for roofing jobs instead of roofers.

What we do: We run tight campaigns on the services and areas you choose, block the searches that never turn into jobs and cut spend as your organic rankings grow. You see the cost per lead every month.

What's included

A full roofing marketing plan, run by one team.

You do not need a web company, an SEO company and an ads company that blame each other. We handle all of it and report on it in one place.

🏠

Roofing SEO

Roofing SEO is the long-term engine. We research what homeowners search in your area, find the gaps your competitors leave, and build the pages and links that move you up for repair, replacement and storm work.

  • Keyword research by service and town
  • Service and area pages written for roofing
  • Local links and citations
📍

Google Business Profile

Your profile is your second homepage. We keep it accurate and active with the right categories, service areas, photos of real roofs and regular posts, so Google sees a busy, trusted local roofer.

  • Categories, services and areas set right
  • Monthly photo posts
  • Q&A kept current
⭐

Reviews

Homeowners read reviews before they let anyone on their roof. We give you a simple text or email to send after each job, and reply templates for both praise and complaints.

  • Review request after every job
  • Help with replies
  • Review count in your report
💻

Website that converts

A roofing site should load fast on a phone, show real work, list your licenses and warranties clearly and make the next step obvious. We fix what is there or build a new site when that is the better choice.

  • Fast, mobile-first pages
  • Clear calls and inspection forms
  • Project galleries and trust signals
📢

Google Ads and LSA

Paid search gives you control when you need more jobs quickly or want to push a service like full replacements. We manage the budget as if it were ours and keep it focused on your towns.

  • Search and Local Services Ads
  • Negative keywords and area limits
  • Cost per lead in plain numbers
📈

Call tracking and reports

You should know which marketing brings in roofs, not just clicks. We track calls and forms from every channel, and each month you get a short report with results and next steps.

  • Call and form tracking by source
  • 25-point map grid each month
  • Plain English monthly report
What usually goes wrong

Why roofing marketing often wastes money.

Most roofers we talk to have tried marketing before and came away with bills, not jobs. These are the usual reasons.

The problem

Shared leads from lead sites go to four other roofers at the same time.

Our fix

We build leads that come to you only, through your own site, your profile and your own ad accounts.

The problem

The website has one page for everything, so it does not rank for roof repair or replacement.

Our fix

We create focused pages for each service and each main town, with your own photos and answers.

The problem

Ads run all day across a wide area and pay for clicks that will never become jobs.

Our fix

We set tight areas, schedules and negative keywords, and we review search terms every week.

The problem

No tracking, so nobody can tell which channel brings in the signed contracts.

Our fix

We track every call and form by source so you can put money where the roofs come from.

How we measure success

Four numbers. Every month.

For roofers we track inspection requests, calls and form leads by service and town, plus your Maps position on a 25-point grid. Each month you see what moved and where the next jobs are coming from.

☎

Calls

Tracked numbers on your site, profile and ads, with source, duration and recordings, so you can see which calls became jobs.

✉

Forms

Every quote request and booking form, tagged by the page and the search that brought it in.

⌖

Map rank per area

A grid of ranking points across your service area, so you see the towns where you win and the ones still missing.

$

Cost per lead

What you spend divided by real leads, by channel. The number that tells you where the next dollar goes.

Trades we work with

Marketing for home-service trades.

Roofing is one of several home-service trades we work with. If you also run another trade, we can cover it under the same plan.

Questions

Roofing marketing questions.

Something else on your mind? Send a message and we'll reply within one business day.

How much does it cost?

It depends on your trade, how competitive your area is and how many services you want to promote. Roofing in a large metro needs more work than in a small town, and adding ads changes the budget. After the free check you get a written number with the scope spelled out. We start with a first 3 months, then it is month to month.

What is the difference between roofing SEO and roofing marketing?

Roofing SEO is the part that gets you found for free on Google search and Maps. Roofing marketing is the whole picture: SEO, your Google profile, reviews, your website, paid ads and tracking. We can do just the SEO, but most roofers get the best results when the pieces work together.

How long does roofing SEO take?

Profile and website fixes can help within weeks. New service and town pages usually take a few months to climb, and busy metro areas take longer. If you need calls sooner, ads can carry the load while SEO builds.

Do you run Local Services Ads for roofers?

Yes, where Google offers them for roofing in your area. We handle the setup and verification, keep job types and service areas tight, and flag leads that don't fit. LSA leads land in the same dashboard as your calls and forms.

Will you work with other roofers in my area?

No. We take one roofing client per service area. We will not market a direct competitor chasing the same towns.

Do I keep my website and accounts if I leave?

Yes. Your domain, website, Google Business Profile, ad accounts and data are in your name from day one. If you leave, everything stays with you.

Can you guarantee the top spot on Google?

No. Nobody controls Google's rankings, and anyone who promises a spot is guessing. We promise steady work on the things that matter and a clear monthly report that shows the results as they are.

Ready when you are

One team.
Built to rank.

We take one client per trade in each area and run it like the owner would. Tell us what you do, where, and what isn't working.

Book a strategy call 20 minutes · no slides · we'll tell you if we're a fit
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